This blog post is a follow up to the previous post: Media Literacy 101: Content & Audience So, Is it all about us? Not really. Along with the obvious reasons of monetary profits, the media holds much greater power to shape and reshape our perception of the world. Whether it is television, newspapers, radio, internet or films, media products have a greater capacity to reach and influence the audience. Researcher Bernard Cohen made a statement in 1963, “The press may not be much successful to make people think, but it is very successful in telling people what to think about." Later in the year 1972, Maxwell Mc Combs & Donald Shaw developed the Agenda-Setting theory. The theory states that the media deliberately makes us think certain issues are more important than the others. In a way, those who control media have more power in their hands. But, as my favorite dialogue from Spiderman movie quotes; “With great power comes great responsibility...