Media Literacy 101

We often unconsciously take in all the media content, 

but we never question if it is the right thing to do.

Is it really essential for every one of us to have media literacy? 

In order to understand this, I need to break things down for you in some parts,

Imagine you completed watching a series’ season-ending episode, now all you can do is dwell on for the next few days or even months with one haunting question,

“When is the next season airing?” Sounds familiar?

It feels like the most important thing for us, and it is indeed.

I mean El just had a reunion with Mike and you are left with endless questions like, what is the deal with that monster in the upside down? Is he going to attack in season 3? How will El help her friends and to fight with that monster?

 (*P.S If you don’t get my references, I just feel sorry for you, check out Stranger Things on Netflix!)

When we as an audience get busy with our haunting question about the next episode, 

the creators of the show get busy doing some research. 

One cannot study the audience without studying the content. 

Those who are involved in any process of content creation know the importance of research. Finding out what works and what doesn't for any medium is an essential step of creating successful content.

Media creators often take some leads from the existing content to make it better, 

more compelling or even challenging for the viewers.

They also know who their target audience is and how to make the content more appealing for them. It's not just about the story but rather it's about the storytelling experience.

Even though I have used an example of Netflix here, 

you can now understand how studying content for radio, television, newspapers, and films can help the producers, publishers, and filmmakers to analyze and review their content with an aim to create better content for their target audience.

So it's all about us? Not really...

Find out more in my next blog.